The brand:
With an artistic background, sole designer, Leone Mason enjoys creating garments that are effortless with a pursuit of longevity. Her considered designs feature understated details that empower the wearer.
A strong focus on developing essential styles and silhouettes which will elevate your wardrobe are important to her as a designer.
Personal story:
Five years of study as a mature student balanced with raising her family and running a business, Leone embraced the challenge.
Competition success has only spurred her to continue to bring her fashion brand to the market. The final creative chapter of Leone’s journey is no longer a ‘STORYUNTOLD’ as she brings her brand to the market.
From the initial idea, concepts, pattern design and toiles all happen in the historic, Central Otago town of Clyde, New Zealand – ‘A perfect place to be 'creative’. STORYUNTOLD garments are showcased in a boutique store which is situated on the main street of this quaint township.
An ART page will be included to showcase her paintings which are another of her creative expressions.